The team

Laurent Schmitt


Laurent graduated from Sciences Po and has built a successful career at L’Oréal. Over the past 30 years, he has held a number of senior positions in finance and supply chain across different regions, including CFO Africa Middle East zone, CFO and Supply Chain Czech Republic and General Manager L’Oréal Luxe Brazil. Since 2012, Laurent is the head of the Corporate Finance Department L’Oréal worldwide, that includes the M&A execution, Treasury and Asset portfolio activities, alongside the general management of BOLD.

Muriel Atias

Chief Investment Officer

Muriel serves as Chief Investment Officer of BOLD in charge of all execution aspects. She joined L’Oréal Corporate Finance team in 2014 and has worked on a large number of acquisitions for the Group. Muriel brings extensive 18-year experience in Mergers & Acquisitions and graduated from ESSEC Business School with a major in finance.

Gouzelle Ishmatova

Chief Strategy Officer

Gouzelle has 15+ years of international experience in beauty industry focused on product innovation, brand strategy and advertising. She joined L’Oréal in 2004 and led global product development for L’Oréal Paris, The Body Shop International and Garnier. Gouzelle holds an MBA degree from the leading business school in the world – London Business School.

Cyndie Guenoun

Investment Director

Prior to joining the team, Cyndie spent 3 years at an international private markets firm in London, where she primarily focused on venture capital investments. Cyndie also completed several internships in investment banking and corporate finance and holds an MSc in finance from EDHEC Business School.

Corinne Benissan

Executive Assistant

Corinne has been working in L'Oréal with VPs in various divisions since 2014 and joined the BOLD team in 2020. Corinne has 20+ years of experience in bilingual business environment. Corinne holds Master degree in English study and graduated from Université de Vincennes (Paris VIII).