AI Fuels a new era of Product Placement

A tried-and-true technique, product placements are estimated to be a nearly $23 billion industry in the US. But consumers’ changing behaviors means that the industry needs to keep up, especially with ad-skipping younger demographics.

Rembrand is harnessing generative AI technology to cater to new viewing habits. By inserting photo-realistic products and images post-production, they can seamlessly integrate them in creator content without interrupting the viewership experience. It’s a win for creators, consumers and marketers!

Since BOLD’s investment, Rembrand has expanded its offer from YouTube to LinkedIn and TikTok, with more channels on the horizon. From generative A.I. to new consumer habits, BOLD is supporting the tech of tomorrow to Create The Beauty That Moves The World.