Founder Story: Malini ADAPUREDDY, founder of DECONSTRUCT

“Deconstruct means breaking things down and bringing trust and transparency back into skincare.” 

That idea became Deconstruct. 

And that is Malini’s vision: to make skincare less intimidating, more transparent, more science-backed, and truly adapted to Indian consumers, in a country with the highest UV exposure, a humid climate, and an over-index of oily skin. 

From its lightweight Gel Sunscreen to its hero Vitamin C Serum and SPF Lip Balm, Deconstruct creates beginner-friendly products that turn overwhelming skincare routines into simple ones. 

At BOLD, the venture fund of L’Oréal, we couldn’t be prouder to support Malini, who is changing the skincare game in India.