Founder Story: Jun LIM, founder of BORNTOSTANDOUT

“Changing people’s lives through our fragrances. It doesn’t need to be millions of people. It could be one person or two people in the room. I would be just happy with that achievement” 

That’s Jun LIM, founder of BORNTOSTANDOUT, and the philosophy behind every bottle. 

For Jun, it all started with 23 years of collecting fragrances, and a clear conviction: perfume is the final layer of expression - the one that shapes mood, identity, and presence. Fragrance is language. 

BORNTOSTANDOUT was built on that belief: not to follow trends, but to challenge them. Their Extrait Extrême collection pushed boundaries by raising perfume oil concentration to 60% - not a commercial move, but an artistic statement. 

Driven by a constant refusal of compromise and a deep commitment to expression, BORNTOSTANDOUT goes beyond products - it creates culture.