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One minute with ARATA

  • BEAUTY & WELLNESS BRANDS
  • General
21.04.2026

“Just solve real problems, even if it’s small.” 

That’s how Dhruv BHASIN & Dhruv MADHOK, co-founders of Arata, think about building their business, a science-first hair & scalp brand from India. 

In this “1 Minute With”, they share a simple but powerful approach: 

Solve small problems exceptionally well, and scale will follow.

Don’t wait for perfect, just start. 

And most importantly: this is a long game, so build something you really care about! 

Proud to partner with founders who never lose sight of real consumer needs. That’s where everything should stay grounded, always.

 

 

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