BOLD portfolio company VLGE has launched an immersive experience with NYX Professional Makeup. What better campaign to join than the recently launched Duck Plump – which made a splash with its Super Bowl ad starring rapper Cardi B – bringing the quirkiness and beauty of NYX’s lip gloss to life.
In partnership with VLGE, NYX has brought an immersive-fun-plumped-up world to the NYX Professional Makeup website. In this online adventure, users can explore Duck Plump Land, play virtual games, win prizes and receive product recommendations.
The collaboration is just one of the latest from VLGE. The metaverse-as-service startup has worked with brands like Lancôme and L’Oréal Paris to launch immersive, online worlds that offer consumers new ways of imagining their beauty routine.
A super congratulations to VLGE! We can’t wait to see more touchdowns in the future!
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